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Bachelor's•Marketing

Digital Marketing

Bachelor's degree pathway in Digital Marketing for career exploration, job matching, certifications, and graduate degree planning.

Career paths
5
Salary range
$38K–$145K
Certifications
9
Master's options
6
Career advancement roadmap

Your path to the next level

A milestone-by-milestone view of how to grow from here.

  1. Current role
    Junior Training Manager
    Entry
  2. Recommended certification
    SHRM-CP
    Professional
  3. Recommended master's
    Master of Business Analytics
    Graduate Degree
  4. Next career level
    Director of Financial Planning Analyst
    Finance
  5. Future salary potential
    $145K potential
    Top of range across mapped roles
Overview

Jobs you can pursue

Business • Entry
Junior Training Manager
95% match

Common pathway match between Digital Marketing and Junior Training Manager.

Salary
$38K – $100K
Business • Mid
Executive Assistant
95% match

Common pathway match between Digital Marketing and Executive Assistant.

Salary
$50K – $145K
Finance • Entry
Associate Staff Accountant
80% match

Common pathway match between Digital Marketing and Associate Staff Accountant.

Salary
$41K – $105K
Business • Entry
Associate Program Manager
80% match

Common pathway match between Digital Marketing and Associate Program Manager.

Salary
$38K – $100K
Finance • Entry
Junior Investment Analyst
80% match

Common pathway match between Digital Marketing and Junior Investment Analyst.

Salary
$41K – $105K
Career ladder

Where each path leads

Finance
  1. 1
    Associate Financial Planning Analyst
    Entry • 0-2 years
  2. 2
    Financial Planning Analyst
    Mid • 3-7 years
  3. 3
    Director of Financial Planning Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Supply Chain Analyst
    Entry • 0-2 years
  2. 2
    Supply Chain Analyst
    Mid • 3-7 years
  3. 3
    Director of Supply Chain Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Actuarial Analyst
    Entry • 0-2 years
  2. 2
    Actuarial Analyst
    Mid • 3-7 years
  3. 3
    Director of Actuarial Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Finance Manager
    Entry • 0-2 years
  2. 2
    Finance Manager
    Mid • 3-7 years
  3. 3
    Director of Finance Manager
    Senior • 8-15+ years
Finance
  1. 1
    Associate Revenue Analyst
    Entry • 0-2 years
  2. 2
    Revenue Analyst
    Mid • 3-7 years
  3. 3
    Director of Revenue Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Account Manager
    Entry • 0-2 years
  2. 2
    Account Manager
    Mid • 3-7 years
  3. 3
    Director of Account Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Management Consultant
    Entry • 0-2 years
  2. 2
    Management Consultant
    Mid • 3-7 years
  3. 3
    Director of Management Consultant
    Senior • 8-15+ years
Business
  1. 1
    Associate Training Manager
    Entry • 0-2 years
  2. 2
    Training Manager
    Mid • 3-7 years
  3. 3
    Director of Training Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Sales Manager
    Entry • 0-2 years
  2. 2
    Sales Manager
    Mid • 3-7 years
  3. 3
    Director of Sales Manager
    Senior • 8-15+ years
Finance
  1. 1
    Associate Risk Analyst
    Entry • 0-2 years
  2. 2
    Risk Analyst
    Mid • 3-7 years
  3. 3
    Director of Risk Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Underwriter
    Entry • 0-2 years
  2. 2
    Underwriter
    Mid • 3-7 years
  3. 3
    Director of Underwriter
    Senior • 8-15+ years
Finance
  1. 1
    Associate Controller
    Entry • 0-2 years
  2. 2
    Controller
    Mid • 3-7 years
  3. 3
    Director of Controller
    Senior • 8-15+ years
Finance
  1. 1
    Associate Treasury Analyst
    Entry • 0-2 years
  2. 2
    Treasury Analyst
    Mid • 3-7 years
  3. 3
    Director of Treasury Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Executive Assistant
    Entry • 0-2 years
  2. 2
    Executive Assistant
    Mid • 3-7 years
  3. 3
    Director of Executive Assistant
    Senior • 8-15+ years
Finance
  1. 1
    Associate Staff Accountant
    Entry • 0-2 years
  2. 2
    Staff Accountant
    Mid • 3-7 years
  3. 3
    Director of Staff Accountant
    Senior • 8-15+ years
Business
  1. 1
    Associate Product Manager
    Entry • 0-2 years
  2. 2
    Product Manager
    Mid • 3-7 years
  3. 3
    Director of Product Manager
    Senior • 8-15+ years
Finance
  1. 1
    Associate Forensic Accountant
    Entry • 0-2 years
  2. 2
    Forensic Accountant
    Mid • 3-7 years
  3. 3
    Director of Forensic Accountant
    Senior • 8-15+ years
Finance
  1. 1
    Associate Accountant
    Entry • 0-2 years
  2. 2
    Accountant
    Mid • 3-7 years
  3. 3
    Director of Accountant
    Senior • 8-15+ years
Finance
  1. 1
    Associate Compliance Analyst
    Entry • 0-2 years
  2. 2
    Compliance Analyst
    Mid • 3-7 years
  3. 3
    Director of Compliance Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Logistics Coordinator
    Entry • 0-2 years
  2. 2
    Logistics Coordinator
    Mid • 3-7 years
  3. 3
    Director of Logistics Coordinator
    Senior • 8-15+ years
Finance
  1. 1
    Associate Investment Analyst
    Entry • 0-2 years
  2. 2
    Investment Analyst
    Mid • 3-7 years
  3. 3
    Director of Investment Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Operations Manager
    Entry • 0-2 years
  2. 2
    Operations Manager
    Mid • 3-7 years
  3. 3
    Director of Operations Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Business Analyst
    Entry • 0-2 years
  2. 2
    Business Analyst
    Mid • 3-7 years
  3. 3
    Director of Business Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Auditor
    Entry • 0-2 years
  2. 2
    Auditor
    Mid • 3-7 years
  3. 3
    Director of Auditor
    Senior • 8-15+ years
Business
  1. 1
    Associate Office Manager
    Entry • 0-2 years
  2. 2
    Office Manager
    Mid • 3-7 years
  3. 3
    Director of Office Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Program Manager
    Entry • 0-2 years
  2. 2
    Program Manager
    Mid • 3-7 years
  3. 3
    Director of Program Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Procurement Analyst
    Entry • 0-2 years
  2. 2
    Procurement Analyst
    Mid • 3-7 years
  3. 3
    Director of Procurement Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Accounting Analyst
    Entry • 0-2 years
  2. 2
    Accounting Analyst
    Mid • 3-7 years
  3. 3
    Director of Accounting Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Strategy Analyst
    Entry • 0-2 years
  2. 2
    Strategy Analyst
    Mid • 3-7 years
  3. 3
    Director of Strategy Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Project Coordinator
    Entry • 0-2 years
  2. 2
    Project Coordinator
    Mid • 3-7 years
  3. 3
    Director of Project Coordinator
    Senior • 8-15+ years
Finance
  1. 1
    Associate Payroll Analyst
    Entry • 0-2 years
  2. 2
    Payroll Analyst
    Mid • 3-7 years
  3. 3
    Director of Payroll Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Budget Analyst
    Entry • 0-2 years
  2. 2
    Budget Analyst
    Mid • 3-7 years
  3. 3
    Director of Budget Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Operations Analyst
    Entry • 0-2 years
  2. 2
    Operations Analyst
    Mid • 3-7 years
  3. 3
    Director of Operations Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Credit Analyst
    Entry • 0-2 years
  2. 2
    Credit Analyst
    Mid • 3-7 years
  3. 3
    Director of Credit Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Financial Analyst
    Entry • 0-2 years
  2. 2
    Financial Analyst
    Mid • 3-7 years
  3. 3
    Director of Financial Analyst
    Senior • 8-15+ years
Business
  1. 1
    Associate Project Manager
    Entry • 0-2 years
  2. 2
    Project Manager
    Mid • 3-7 years
  3. 3
    Director of Project Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Administrative Manager
    Entry • 0-2 years
  2. 2
    Administrative Manager
    Mid • 3-7 years
  3. 3
    Director of Administrative Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Customer Success Manager
    Entry • 0-2 years
  2. 2
    Customer Success Manager
    Mid • 3-7 years
  3. 3
    Director of Customer Success Manager
    Senior • 8-15+ years
Business
  1. 1
    Associate Market Research Analyst
    Entry • 0-2 years
  2. 2
    Market Research Analyst
    Mid • 3-7 years
  3. 3
    Director of Market Research Analyst
    Senior • 8-15+ years
Finance
  1. 1
    Associate Tax Associate
    Entry • 0-2 years
  2. 2
    Tax Associate
    Mid • 3-7 years
  3. 3
    Director of Tax Associate
    Senior • 8-15+ years
Salary range

What you can realistically earn

Entry / low
$38K
Average mid
$76K
Top of range
$145K
$38K$145K

Range aggregated across 5 roles mapped to this degree.

Certifications

Credentials worth earning

Professional
High
SHRM-CP
Professional
Finance
High
Certified Internal Auditor
Finance
Finance
High
FRM
Finance
Professional
High
Salesforce Administrator
Professional
Professional
High
Certified Business Analysis Professional
Professional
Professional
High
CAPM
Professional
Finance
Medium
CFP
Finance
Finance
Medium
CFA
Finance
Professional
Medium
PMP
Professional
Master's degrees

Graduate paths to consider

Graduate Degree
High
Master of Business Analytics
Business
High
Master of Supply Chain Management
Business
High
MBA
Business
High
Master of Project Management
Business
High
Master of Human Resources Management
Business
Medium
Master of Accounting

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